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Maxine Horne

Monday, October 18

Maxine Horne walks away from Telstra in $110m deal

After 26 years, the Vita Group has cut its ties to Telstra and will sell its retail outlets to the communications giant for $110 million, returning all but $35 million to shareholders.

Vita keen to leave Telstra and pivot to the $5 billion ageing market

Maxine Horne’s Vita Group has laid out plans to enter a $5 billion market to recover the company’s future prospects after the shock decision by Telstra to claw back its franchise stores.

Vita Group's Maxine Horne has cut ties with Telstra

Telstra hits Vita Group with clawback plan for 104 branded stores

Brisbane’s Vita Group will lose 104 of its Telstra-branded stores just months after it struck a new deal with the communications giant.