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Australia’s Nation Brand Advisory Council members: Andrew Forrest (Chairman, Fortescue Metals Group); Alan Joyce, (CEO, Qantas); Bob East, (Chair, Tourism Australia Board); Christine Holgate, (CEO, Australia Post); Edwina McCann, (Editor in Chief, Vogue Australia); Glenn Cooper, (Chairman, Coopers Brewer)y; Jayne Hrdlicka, (CEO, A2 Milk); Michael O’Keeffe, (CEO, AESOP); Mike Cannon-Brookes, (Co-Founder and Co‑CEO, Atlassian); Rod Jones, (Co-Founder, NAVITAS); Stephanie Fahey, (CEO Austrade); Wesley Enoch, (Sydney Festival Director).
EXCLUSIVE

Revealed: The secret plan to kill off the kangaroo as Australia's official 'brand'

Can the humble wattle be Australia’s international calling card? A band of business brains and marketing experts has convinced the Federal Government even if it means culling the kangaroos.