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Campaign will be all about Annastacia as Labor gets presidential


The re-election of the Palaszczuk Government may depend on the success of Labor’s presidential-style campaign.

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Labor state secretary Julie-Ann Campbell has emailed supporters asking for donations of $16.80 to print three new corflutes promoting Palaszczuk as premier.

“I’m getting in contact with Labor supporters tonight to ask if you could spare a few dollars to help us get these brand new signs printed,” Campbell wrote on Tuesday night.

“The LNP have their backers in big business, but our campaign is funded by small donations from tens of thousands of passionate supporters, just like you.”

In the email, Campbell offered a glowing tribute to Palaszczuk, who has been polling better than the party during the crisis.

“Premier Annastacia Palaszczuk made the decision to put Queenslanders first, which means we’re able to spend more time focussing on Queensland’s economic recovery plan,” Campbell wrote.

“During such incredibly tough times, Premier Annastacia Palaszczuk has handled this crisis like a true leader, her plan to get Queensland’s economy back on track is already well underway.”

It is another sign that Labor will seek to focus voters on the individual qualities of Palaszczuk, rather than the record of the government or the party itself. Recent social media posts have delivered the message that only Palaszczuk can keep Queensland safe from COVID-19.

Labor has also registered the website – currently referring visitors to the Premier’s official website – while the LNP, by contrast, has registered websites for two campaign slogans: and

The LNP has collected more, and larger individual, donations than Labor in recent months but has also ramped up its policy offering.

In parliament today, Opposition leader Deb Frecklington gave notice that she was prepared to debate the LNP’s policies to “get Queensland working” including building the New Bradfield Scheme and a second M1, air-conditioning all school classrooms, and building more dams.

The debate was due to be held in parliament on Wednesday night. The campaign proper is expected to begin after a budget update is delivered next month, ahead of polling day on October 31.

Last week, Labor hosted a controversial ‘cash for access’ forum with companies willing to donate for a meeting with a government minister.

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