The social media platform said in a blog post that it’s testing out the features as part of its campaign to fight sexual scams and other forms of “image abuse,” and to make it tougher for criminals to contact teens.

Sexual extortion, or sextortion, involves persuading a person to send explicit photos online and then threatening to make the images public unless the victim pays money or engages in sexual favours.

Instagram and other social media companies have faced growing criticism for not doing enough to protect young people. Mark Zuckerberg, the CEO of Instagram’s owner Meta, apologised to the parents of victims of such abuse during a US Senate hearing earlier this year.

Meta also owns Facebook and WhatsApp but the nudity blur feature won’t be added to messages sent on those platforms.

Instagram said scammers often use direct messages to ask for “intimate images.” To counter this, it will soon start testing out a nudity-protection feature for direct messages that blurs any images with nudity “and encourages people to think twice before sending nude images.”

“The feature is designed not only to protect people from seeing unwanted nudity in their DMs, but also to protect them from scammers who may send nude images to trick people into sending their own images in return,” Instagram said.

The feature will be turned on by default globally for teens under 18. Adult users will get a notification encouraging them to activate it.

Images with nudity will be blurred with a warning, giving users the option to view it. They’ll also get an option to block the sender and report the chat.

For people sending direct messages with nudity, they will get a message reminding them to be cautious when sending “sensitive photos.” They’ll also be informed that they can unsend the photos if they change their mind, but that there’s a chance others may have already seen them.

As with many of Meta’s tools and policies around child safety, critics see the move as a positive step, but one that does not go far enough.

“I think the tools announced can protect senders, and that is welcome. But what about recipients?” said Arturo Bejar, former engineering director at the social media giant who is known for his expertise in curbing online harassment.

Bejar said “things won’t meaningfully change” until there is a way for a teen to say they’ve received an unwanted advance, and there is transparency about it.

Instagram said it’s working on technology to help identify accounts that could be potentially be engaging in sexual extortion scams, “based on a range of signals that could indicate sextortion behaviour.”

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