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Brisbane Fashion Festival hits the streets for runway return

Culture

Brisbane’s three-day fashion festival will take over King George Square in August with a new name and new sponsors following a hiatus in 2020 due to COVID.

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The festival will take place from Monday 23 August to Wednesday 25 August with an outdoor runway displaying the best talent Queensland has to offer.

The Festival is an important showcase for Queensland’s fashion industry, with local and national labels rubbing shoulders in front of a crowd of thousands. It returns to the streets after a year’s hiatus following health concerns posed by COVID-19 and the withdrawal of key sponsor Mercedes-Benz after 14 years.

“With the need to cancel the Fashion Festival in 2020 due to the pandemic, and all the difficulties experienced by local businesses during that time, there is greater excitement than ever before to stage Queensland’s premier celebration of local fashion talent,” said Brisbane Fashion Festival Director, Lindsay Bennett.

The Festival returns with critical backing from the Brisbane Economic Development Agency as a new key sponsor.

Lord Mayor Adrian Schrinner said the festival is a major supporter for local creative industries, and adjacent industries such as management and support teams, hair and makeup stylists, production and hospitality who are integral components in the creation of the festival.

“This festival always brings Brisbane’s local and national fashion designers to attention with its iconic runway, this year in King George Square, where the works of fashion designers are showcased for everyone to see and enjoy,” Schrinner said.

“Our creative industry and local businesses need our support and this event will employ local creatives and attract media exposure and sales for our designers, showcasing Brisbane as the best location for our incredible fashion sector to shine.”

The Festival launches Australia’s Spring/Summer fashion season, cementing its importance as a premier fashion event of the year, with the 2019 Mercedes-Benz Brisbane Fashion Festival injecting $2 million to local designers and retailers.

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