Sunny Coast business campaign picks up global awards, goes viral
A campaign to attract business to the Sunshine Coast has won global recognition and gone viral.
A Sunshine Coast campaign has won two awards and gone viral
The Vitamin SC campaign won two awards at the International Economic Development Council awards at a ceremony in Dallas, Texas.
It has also picked up 2.7 million views on social media.
Among the scenes in the video series, which uses local actors and producers, are the reactions of city-based staff to a call for a “volunteer’’ to head up a Sunshine Coast office. It also highlights the coast’s internet speeds.
About 1000 leads had been generated by the campaign that was created by local firms including Macneil & Co and Tide Productions.
Mayor Mark Jamieson said attracting business and investment to our region is a key outcome of the regional economic development strategy.”So it’s fantastic to see this clever campaign receive double gold recognition and showcase our Sunshine Coast on a global stage,” Jamieson said.
“In recent years, our region has capitalised on the trend of businesses migrating to regional locations, wanting all the benefits of big city infrastructure with space to support a more relaxed and healthier lifestyle.
“The award-winning campaign was aimed to inspire business leaders to re-think the need to be city based and to actually pack their bags and move here.”
