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How the world-beating Matildas might even impact Broncos profit


The Brisbane Broncos were expecting a half-year profit before tax of $5.41 million, an increase of more than 30 per cent to the 2022 result.

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The better result was partly because the club have one more home game than it did in the 2022 half-year, thanks to the arrival of The Dolphins, which led to an increase in consumer and commercial revenue.

But the clubs said the second half may be impacted by the move of home games to the Gabba to allow the Matildas women’s soccer team to play their World Cup games at Suncorp Stadium.

However, crowds were also significantly better. The average crowd in 2023 was 35,100 compared with 27,752 in 2022.

There was also growth in membership and corporate programs. Sponsorship revenue was down because of changes to its categories.

The timing of the NRLW season also affected sponsorships.

The clubs said grants from the NRL were also increased.

“Based on current predictions and all things remaining constant, it is expected that the full-year financial result will exceed the prior corresponding period,” the club said.

However, it said this could be impacted by crowds attendance, the expanded NRLW season and operational and cost considerations relating to the relocation of 2023 season home games from Suncorp to the Gabba because of the women’s soccer World Cup.


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