The beer, which was initially started by hotelier Bernie Power during the beer wars of the 1980s, died out several years ago after the company was bought by Carlton & United Breweries in 1993.

Publicans have been notified of the return of the beer with a teaser campaign stating that “Power’s is back. About bloody time”.

A relaunch is scheduled for next week at the Pineapple Hotel at Kangaroo Point Point, but the details have not been released.

“Carlton & United Breweries (CUB) can confirm it’s brewing a new full-strength version of Power’s beer in early 2023,” the company said.

However, it was understood the relaunch of the brand would be restricted to Queensland.

The relaunch was likely to aim at the nostalgia of the brand and the Queensland parochialism.

Power’s was started in 1988 after Bond pulled back the credit terms his brewery offered hoteliers. The brand went on to steal about 14 per cent of the market and became the sponsor of the Broncos in their march to the 1992 grand final win.

Such was the popularity of the beer and the antipathy for interstate interloper Bond that Bernie Power told beer writer Mike Kirkegard (BrewsNews) that it ran out of beer on the first day of entering the market and never really caught up.

But it was struggling when it joined with CUB and created Queensland Brewing in 1992. A year later CUB snapped bought the entire company. Asahi bought CUB in 2020.

Power said the beer should have stayed and Queensland and not expanded to NSW and the Northern Territory.