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Byron Bay brewers sell out to big boys as Stone and Wood falls to Lion

Business

The founders of the popular Byron Bay beer Stone & Wood have sold out to brewing giant Lion.

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The company, led by Brad Rogers, Ross Jurisich and Jamie Cook, announced the sale late yesterday in social media posts.

“Today we have some news to share … with a pounding heart and a lump in our throat, the founding families have decided to hand the custodianship of Fermentum (and its family of businesses – including Stone & Wood) over to Lion,” the group said.

“As a founder of a business, from day one you know that at some point down the road you will have to hand it over to someone else. Earlier this year, we realised that we were approaching a major milestone in the development of Stone & Wood where we knew it was time to build a new brewery. 

“After many months of working through how we were going to begin the next chapter in our story the founding families decided it might be time to see if there was a custodian for the business who could grow the legacy, its people, its culture, its brands, and continue to drive the business whilst staying true to its purpose.”

The trio said Lion demonstrated it had the same values.

“It is a day that is filled with so many mixed emotions – excitement, sadness, anxiety, and pride to name a few, and we know that whilst some people will be happy for us, and some will have a sense of loss, we take great comfort in knowing that we are handing the business over to a custodian that will maintain the Stone & Wood truth that – Good Beer is Our Thing,” they said.

Lion Australia managing director James Brindley said the company wanted to grow what the group started.

“We have a shared vision of ‘Brewing as a Force for Good’. Lion is Australia’s first large-scale carbon neutral brewer and we will be backing the Stone & Wood, Two Birds and Fixation breweries to go carbon neutral as well. There are lot of areas where we can learn from each other,” Brindley said.

“The Fermentum business will continue to be a unique player in the drinks industry and we are excited about the opportunities for growth ahead.”

 

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