The new project for the company run by Jude Turner will be vying against the power of accommodation giants like AirBnB, but will hold luxury properties.
Spicers managing director David Assef said it was not always about luxury but unique locations.
“It’s more about the destination,” Assef said.
However, the company said a concierge service would also be included and prices were unlikely to be for the budget conscious.
He said some of the listings will be for $1000 a night but there was also a market in Australia for $15,000 a night.
The new business will be under Spicers Retreats and called Private Collection by Spicers. Its first two properties will be the Turner family’s First Point house and another at Belongil, near Byron Bay.
A third property in the Glasshouse Mountains will also be included in the initial portfolio.
Spicers said it planned to have over 50 private homes in the collection within the next 24 months, with destinations like Hamilton Island, the Barossa Valley and Port Douglas on its list. There was also interest in New Zealand properties.
Assef said it was the perfect time to expand the company’s offering because there was high demand for unique holiday experiences. Spicers currently owns a range of high-end resorts in NSW and Queensland.
“The luxury home market is a natural fit and extension for our brand and we are excited to open up these beautiful homes for people to come and stay,” he said.
“Celebrating our incredible natural world has always been a great passion at Spicers.”
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