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InQueensland signs global licensing deal with Google to promote stories of our state


In an international deal announced by Google, InQueensland has been selected as one of a handful of international news sites to provide content for the launch of a new Google app for quality journalism.

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Google has announced it will pay for publishers to present their stories for the internet giant’s “news experience” product, which will feature on Google News and Google Discover and will launch next year.

Google has initially signed partnerships with regional and national publications in Australia, Germany and Brazil, including with independent digital publisher Solstice Media, which founded InQueensland earlier this year.

Under the new arrangement, Google’s partners include Solstice Media, Melbourne-based Schwartz Media and national academic-based website The Conversation; Germany’s Spiegel news magazine; and Brazilian regional media company Diarios Associados.

“A vibrant news industry matters – perhaps now more than ever, as people look for information they can count on in the midst of a global pandemic and growing concerns about racial injustice around the world,” Brad Bender, Google’s vice-president of product management, wrote in the blog.

“We care deeply about providing access to information and supporting the publishers who report on these important topics,” he added, noting the “new and unimagined pressures” the coronavirus has placed on the news industry.

“Today, we are announcing a licensing program to pay publishers for high-quality content for a new news experience launching later this year. This program will help participating publishers monetise their content through an enhanced storytelling experience that lets people go deeper into more complex stories, stay informed and be exposed to a world of different issues and interests.

“We will start with publishers in a number of countries around the globe, with more to come soon.

“To start, we have signed partnerships with local and national publications in Germany, Australia and Brazil. Our publisher partners, who we’ve been in discussions with for several months, say this is a positive shift in direction.”

Solstice Media Managing Director Paul Hamra said being able to grow its audience for important local content is what motivated the company to take part in this landmark opportunity.

“With local news under stress, finding new channels and new audiences for our premium content, in safe and curated environments, is a high priority,” he said. “This opportunity will give us access to new markets and provide additional commercial benefits.”

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